One Show Facebook Masterclass & Creative Unconference

The One Club's Creative unConference will take place on 11 May at the Creative Week Loft (82 Mercer Street, Soho) and will bring together hundreds of advertising creatives and digital artists in a flexible, participant-driven format to share ideas and explore opportunities that are emerging in the shifting media landscape. As opposed to the traditional conference, the Creative unConference favours discussion and interaction over talking head presentations. The unConference starts with a topic and some basic questions. From there, The One Club brings together a group of participants who are smart and passionate about that topic. Then, participants build the conference's agenda and act as its speakers and session leaders. This format allows the conference sessions to grow directly from the expertise and passions of those participating.

This year's Creative unConference will focus on the theme "Real World. Digital World. Social World," and will explore the interplay between social networking and media, digital advertising and the cutting edge ways that creatives are bringing their work into the real world.

New event

Additionally, The One Club will premiere a new event for Creative Week - the One Show Masterclass Presents Facebook Studio Live on 12 May at the Creative Week Loft. This event, created in partnership with Facebook, is a hands-on workshop and seminar where participants will learn about the latest tools, products and strategies from Facebook engineers, marketers and product teams. Guests will have the ability to explore creativity, innovation and the power of social on Facebook.

This event is claimed to be a unique opportunity to have a dialogue with Facebook engineers, marketers and product teams to learn how to use Facebook and build campaigns that are social from the ground up.

Tickets for both events are available now, at: www.creativeunconference.com.

The One Club and the Creative Week Board of Advisors invite all organisations involved in the creative life of New York City to participate by hosting an event. Creative Week NYC events can be registered at www.creativeweeknyc.org. Events can include but are not limited to lectures, presentations, screenings, demonstrations, lunches and get-togethers. There are no fees to participate, and all events are independently planned and staged by the participating organisations. All events will be promoted on the Creative Week Site. A calendar of all the Creative Week NYC activities is available at www.creativeweeknyc.org and you can follow up on Twitter: twitter.com/CreativeWeek.