Inglorious Fruits & Vegetables - best ad in the world, at NY Festivals
The award-winning integrated campaign celebrated imperfect fruits and vegetables while demonstrating the company's motto 'united against expensive life'. Consumers were urged to buy ugly looking produce that is not only good for their wallets but also good for the entire planet. The campaign also earned a spectacular three Grand Prize Awards, two First Prize Awards, two Second Prize Awards, one Third Prize Award and a single Finalist Award.
![Inglorious Fruits & Vegetables - best ad in the world, at NY Festivals](https://biz-file.com/c/1505/281131.jpg)
BBDO was recognised with the title of 2015 Network of the Year for the third year in a row. The award is presented to the agency network that achieves the most awards and produces the finest calibre of work. In total, 24 global offices earned two Grand Prize Awards, five First Prize Awards, eight Second Prize Awards, 29 Third Prize Awards and 110 Finalist Awards. In addition, the network was honoured with four UNDPI Finalist Awards.
Revolver/Will O'Rourke, Australia was honoured with the title of 2015 Production Company of the Year. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency or another third party. Entries produced by Revolver/Will O'Rourke earned one Grand Prize Award, three First Prize Awards, two Second Prize Awards, two Third Prize Awards and nine Finalist Awards.
FCB South Africa scores Regional Agency of the Year
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year's Regional Agency of the Year Awards salute the following agencies: Europe - Marcel Paris, France; North America - Leo Burnett Toronto, Canada; South America - AlmapBBDO Publicidade e Comunicação LTDA, São Paulo, Brazil; Asia Pacific - WhybinTBWA Group Melbourne, Australia; and Middle East/Africa - FCB South Africa - Johannesburg, South Africa.
Grand Prize Awards
- FCB South Africa earned two Grand Prize Awards for "A rainbow for the Rainbow Nation" for Coca-Cola South Africa / Coca-Cola.
Leo Burnett Toronto, Chicago, London/Holler"for #LikeAGirl" for Procter & Gamble/Always
AKQA, UK and Shanghai for "House of Mamba" for Nike
Factory, UK for "The Other Side" for Honda
Wieden & Kennedy, US for "Pick Them Back Up" for Proctor & Gamble
Abbott Mead Vickers BBDO, UK for "1914" for Sainsbury Supermarket
Herezie Paris, France "The Beauty of Sharpness" for Zwilling JA Henckels/Miyabi
WhybinTBWA Group Melbourne, Australia "ANZ GAYTMs" for ANZ
GGH Lowe GmbH, Grabarz & Partner Werbeagentur GmbH, Germany "Nazis against Nazis - Germany's most involuntary charity walk" for ZDK Gesellschaft Demokratische Kultur GmbH Sancho BBDO, Colombia "Radiometries" for Exito Foundation
Public Service awards
Each year, New York Festivals, in partnership with the United Nations Department of Public Information (UNDPI), appoints a UN panel to select public service work that exemplifies the aims and ideals of the UN. The 2015 UNDPI Jury selected the following entries for prizes:
- HS Ad, South Korea "DAYCON - Notification Icons for International Days" LG Electronics Inc / LG Mobile First Prize;
J. Walter Thompson Riyadh, Saudi Arabia "The Biggest Art Gallery In The World" Arabian contracting services (AL Arabia) Second Prize;
Lowe China "Human Traffic Sign" Shanghai General Motors/Buick Third PrizeThe 2015 International Advertising Awards competition received entries from 89 countries around the globe. The Executive Jury, comprised of 28 of the most awarded Chief Creative Officers, selected this year's winning entries through five rounds of live judging from a shortlist that was chosen by NYF's Grand Jury comprised of 350 members from 60 countries.
The Executive Jury awarded the Best in Show Award, 14 Grand Prize Awards, 50 First Prize Awards, 77 Second Prize, 224 Third Prize, and 933 Finalist Awards.
To view a showcase of this year's award-winning work click HERE.