Netflix report: The Crown boosts UK tourism
The report brings together exclusive research from TikTok, Google, Skyscanner and English Heritage looking at the show's impact. The full report can be downloaded here.
Top findings include:
CrownTok creations: #TheCrown has generated over 6.1bn views on TikTok with creators heading to the platform to share, react to and even recreate incredible content and illustrations.
Searching for The Crown: According to YouGov exactly half (50%) of Gen Z (18-24-year-olds) have been inspired to learn more about 20th century British history after watching the show - with Google revealing huge spikes in searches for Aberfan (up 5000% after the mining disaster was portrayed in Season 3) and Scotland’s Ardverikie Estate (up 1380% after it stood in for Balmoral in Season 4).
Crown Set-Jetting: The Crown has helped boost UK tourism, with global flight searches to filming locations soaring by up to 53% on Skyscanner whenever a new season of the Netflix hit becomes available to stream. Spanish and German people are the top searchers for London and Scotland off the back of the show, with 25% of global travellers say that The Crown has inspired them to want to visit London in 2024.
Homegrown Talent: Creative careers have been supported by six seasons of the show — from wig maker Alex Rouse — whose team grew to 15 people whilst delivering Thatcher wigs and Prince Phillip top pieces - to Milliner Sean Barrrett who made over 100 hats for the show, including 32 just for the Queen.
Behind the streams: All told, the show has created a rippled effect that has benefited UK plc. Notably, 1p in every pound was spent on local retail with nearly 3pm going to electronics suppliers. Donations from Netflix have boosted the coffers of The National Trust and English Heritage (which received £600,000) as well as places like Ely Cathedral, York Minster and Greenwich Chapel.
Anne Mensah, vice president of UK content at Netflix, said: “Over six seasons and 10 years of production, The Crown has delighted viewers the world over. It has sparked conversation and debate, created global stars and supported thousands of jobs for a vast array of British and international crew. We are honoured to celebrate the show’s lasting impact with our report: The Crown: Behind the Streams. Our hope is that the show lives on through the careers it has shaped, the communities it contributed to and the conversations it started.”
