The report, 'Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019', found that mobile data offload, [data migration from a mobile network to a Wi-Fi network], offers several key benefits to industry stakeholders. Offload not only addresses the issue of patchy coverage, but also has the potential for the creation of new services, such as VoWi-Fi (Wi-Fi Calling), and would increase the usage of existing 3G/4G services.
However, the research cautioned that Wi-Fi offload brings challenges to operators of effective deployment and ROI (return on investment). "Operators need to deploy own Wi-Fi zones in problematic areas or partner with Wi-Fi hotspot operators and aggregators such as iPass and Boingo," added research author Nitin Bhas.
Additionally, operators are also converting residential customers to community hotspot providers, especially in the US. According to Wi-Fi service provider iPass, there were nearly 40 million community hotspots in 2014 and it expects this to more than double this year to nearly 90 million.
Global mobile data traffic highlights
The whitepaper, 'Wi-Fi Calling Operators' is available to download from the website together with further details of the new research and interactive dataset. For more information, go to www.juniperresearch.com.