"As Marshall McLuhan famously said, the medium is the message. What you say is fundamentally affected by how you say it - and marketers more than anyone know that this is true," the article states. "Strong presentation skills are crucial for transmitting the points you want to get across. These skills take practice to master, but once you have them they will set you in good stead for all of your marketing communications."
Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article details key areas a marketer should focus on to deliver an effective presentation, including thorough research, a deep understanding of the audience, and the ability to deliver it with confidence.
