Greenlight's report profiles search behaviour in the brown goods sector, covering cameras & camcorders, DVD players & recorders, entertainment products, PCs & laptops and TVs. The research analyses which brands, retailers and review sites were the most visible in the both natural* and paid media results** and therefore had the greatest share of consideration, when UK consumers searched for brown goods on Google.co.uk. The report also assesses which brands interacted well on social media networks.
Greenlight's analysis established that in November 2011:
Online retail has increasingly been winning the consumer pound over the high street. According to comparison website Kelkoo, UK e-sales jumped 14% to nearly £50bn in 2011 and are forecast to reach £56.5bn by the end of 2012. This highlights the fact that brands and retailers with an online presence need to ensure they are also visible to consumers who go online with the intent to search, find and purchase products.
*Natural Search - Listings in search engine results pages that appear organically because of their relevance to the search terms.
**Paid Media - an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market
Greenlight's report, Brown Goods - Issue 10, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in natural search, paid media results, and social media and hence have the greatest share of consideration when UK-based searchers go to Google UK to find brown goods.
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.
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