Cannes Lions 2011: Jean-Marie Dru heads first Creative Effectiveness Jury

"We believe that the new Cannes Creative Effectiveness category, which will ascertain a direct connection between creativity and effectiveness, will become one of the most important awards to win in the industry, especially in the eyes of the client. In Jean-Marie we have a hugely respected individual, and I can think of no better person to take the helm of the inaugural jury and doubtless set the standard for future years," said Philip Thomas, CEO of Cannes Lions.

Author of four books on advertising and marketing, How Disruption Brought Order, Beyond Disruption, Disruption and Le Saut Créatif, Dru has twice chaired at Cannes Lions, first in 1982 (Film jury) and again in 1998 (Film and Press & Outdoor juries). He is a member of the European Advertising Association, is a professor at the Paris Institute of Political Studies and in 2008, Jean-Marie was awarded the French Légion d'Honneur for his long-lasting contribution to the advertising industry and to the business world.

'A brand-changing idea is only as big as the success it creates'

His concept of Disruption is reputed to be integral to TBWA's work produced across its 274 agencies in 100 different countries, driving strategic development for their clients and a common understanding across the network.

Commenting on his appointment Dru said, "A brand-changing idea is only as big as the success it creates. Historically the biggest creative ideas have also been the hardest working and by nature effective ... We've always known the connection between effectiveness and creativity and we now have the opportunity to show the world the work we create has tangible impact on our clients business."

For information on the Creative Effectiveness Lions category and how to submit entries, go to www.canneslions.com. Only entries that were either shortlisted or Lions winners, across all categories at Cannes Lions 2010 are eligible to enter.

Submissions must be made before 11 March 2011. External auditors PricewaterhouseCoopers will check the data of all entries before those entries are judged by Dru and his jury in Cannes.