Is Google's Project Link the first nail in the African telcos' coffin?
Kampala is nothing but a test market
There is no single reason why Kampala would be the best African candidate for this project, unless this initiative is simply considered as a test market by Google.
In order to maximise the return on investment (ROI), Google could have pursued areas with a much higher GDP per capita or a much larger population, but it did not. Why? Because this investment was not about maximising ROI, it was purely about testing a business concept and measuring how an infrastructural boost could impact a developing market like Uganda and more importantly how Google can play in the African telecom space.
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