Africa Fashion Show Geneva promotes textile and clothing industry

The creative textile and clothing industry is a multibillion industry that promotes economic growth and development in advanced countries. The industry is also the second largest employer after agriculture in developing countries.

"The textile and clothing industry can generate more jobs and make a substantive contribution to government revenues in Africa if more attention is given to it," said Crucible CEO Temitayo Omotola, adding that "the fashion industry has the potential to create a positive story about Africa, and this is what Africa Fashion Show Geneva seeks to promote."

"This year, we want to demonstrate that fashion is not only a vehicle to promote cultural exchange, but also it has the potential to be a lucrative venture that employs a large number of people in the region. This is why we must focus more on protecting and promoting the industry that could generate millions of dollars for governments," said Omotola. "It is an opportunity governments and businesses can seize to harness a unique creative potential of the region."

The event will showcase and celebrate diverse fashion talents and designs from Egypt, Tanzania, Ghana, Nigeria, Morocco, and South Africa. Building on a formidable south-south cooperation, the show will feature a guest designer from India.

The event, organised by Crucible Events & Planners (CEP), is on Saturday, 13 June at the Mandarin Oriental Hotel in Geneva. The runway fashion show, exhibition and direct sales begin at 14h00, and a networking and gala dinner event is scheduled for 19h30.