The Frenchman will succeed Juergen Steinemann, who has headed the firm since 2009, on 1 October, the company said.
Steinemann had announced last year that he would step down, citing family reasons.
He will however remain vice-president of Barry Calleabaut's board, a post he was elected to in December.
"With Antoine de Saint-Affrique, the board has appointed a new CEO with an impressive track record in the food industry," a statement said.
Born in 1964, Saint-Affrique has held a series of top jobs in the sector. Apart from being Unilever Foods head, he is also a non-executive director of Essilor, a leading lens-maker.
(USA)-based ICOM (www.icomagencies.com) claims to be the most geographically balanced of international independent advertising and marketing communications networks with 75 member agencies in 55 countries (www.icomagencies.com/downloads/December10_directory.pdf). Founded in 1950 as the National Federation of Advertising Agencies, ICOM aims to offer clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.5 billion and gross income exceeding US$390 million.
Go to: http://www.icomagencies.com
