AAA and Google present AdWords training course

AdWords helps businesses of all sizes to use the Web to find new customers by delivering relevant ads when users search for specific products and services. The training programme is one of two courses that the AAA is launching under the auspices of its new Digital Marketing Academy. Digital Marketing Strategy is the second option and forms part of a practical overview of the field of digital and online marketing, and its application within the marketing and communications industry.

The academy is the brainchild of Walter Pike, head of marketing at the AAA School of Advertising. “Many marketers in South Africa incorrectly view digital, online and mobile advertising as an add-on medium, since it is perceived that access to the Internet is relatively small. This is not so, with around 5 million PC-based Internet users, joined by many millions of mobile phone users with browser capability access to the Internet being the norm. Interestingly enough, during 2008, for the first time the ad spend on digital was greater than the spend on television in the UK,” he says.

The academy is run from the AAA campus in Johannesburg, and both courses start on the week commencing 13 April. Both courses are directed at marketing and advertising students and communication-industry professionals in Gauteng. “South Africa is on the brink of an explosion in the use of online media. The question is do we have the skills base? The Academy seeks to address this,” Pike adds.

Marion Gamel, head of marketing for Africa and Middle East at Google says: “The aim [of the course] is to prepare students for their future careers and help marketing and advertising professionals' update their know-how, and equip them with skills that are valued by local and international employers”.

The programmes take about three months and are based around evening classes, once or twice a week. Training is provided by experienced AdWords practitioners, who are GAP certified and are experienced in using Google AdWords. Each module will be accompanied by practical workshops and local case studies.

For further information, go to:
http://www.digitalacademy.co.za
https://adwords.google.co.uk/select/ProfessionalWelcome?hl=en_gb&sourceid=GAP&subid=UK-HA-EN_GB)
http://www.aaaschool.co.za or for the Johannesburg Registrar Office: 011 781 2772