Each cinema has its own satellite dish and decoder, so fans get to see their favourites dicing on the big screen and experience the ear-splitting roar of their engines through the cinema's audio processors.
PUMA's involvement in Formula 1 follows the signing of a multi-year contract to become the official supplier of fireproof racing gear, including the innovative Future Cat racing shoe, to Schumacher and his Ferrari racing team.
The marketing campaign is restricted to readers of FHM who can win tickets in the April edition by entering a competition via SMS or online. Four hundred of the magazine's readers will be joined by PUMA dealers and staff at the F1 cinema-screenings.
