Ster-Kinekor, a subsidiary of Primedia, says that audience attendance is rising 10-15% a year. Avusa, the holding company for Nu Metro, reported that revenues at Nu Metro Cinemas soared 28% during the six months ended 30 September 2009.
The rosy numbers represent a dramatic turnaround in the fortunes of the competing cinema chains, which were bloodied by a messy price war between 2005 and 2007.
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