Stable is the word which best describes the medium of cinema. There was only one profile change - 4 week average over 12 months viewing is up on the West Rand - and penetration figures are static. (AMPS does not measure the cinema-going habits of the under-16s, a significant section of cinema's audience.)
For more information, please visit: www.saarf.co.za.
Issued by Fabig & Pead Marketing on behalf of SAARF