Cinemas with digital capability allow the screening of movies that have been encoded as digital-data files and have a range of advantages including clearer, high definition picture quality and a longer life span for the digital print as there is no degradation of quality over time.
Jenni Critchfield, CEO of Cinemark comments, "We foresee that over the next five years, 90% of the world's commercial advertising screens will be converted to Digital D-Cinema. We have increased our screens from 61 to 93 and have committed to continue this increase until critical mass is reached.”
Advantages to advertisers
For more information go to www.cinemark.co.za.