Nu-Metro claims lead in 3D cinema race

"3D is definitely the future of cinema and advertisers taking advantage of this trend can get great bang for their advertising buck with our custom made packages," says Bailey.

"Our nearest competitor has a total of only seven 3D screens nationwide whilst Nu Metro, by the end of the year, will double that at 14. We are therefore in prime position to give advertisers who want to engage with cinema-goers in the 3D environment far greater reach."

Nu Metro's current 3D screens are in Montecasino; The Glen; Hyde Park; Bedford Centre; Menlyn Park; Canal Walk and Westville's Pavillion.