AMPS 2002B shows relative stability for this medium when looked at across the "four week average over 12 months" measure, which includes the busy holiday season over December. This measure shows a slight upward trend over the previous period, to 5.9% (1.757-million attendances). For this measure, attendance is up significantly in Durban.
Source: South African Advertising Research Foundation, www.saarf.co.za.
