Live outdoor sound demos at Mediatech Africa

Indeed, when the continent's largest technology trade expo kicks off on the 20th of July 2011, you don't want to miss out on visiting the Live Outdoor Sound Demo's where several exhibitors have chosen to demonstrate their state of the art sound systems and sophisticated staging rigs.

Some of the most technologically advanced audio sound, amplifiers and line array systems will be able to strut their stuff without the constraints of an indoor demonstration area and visitors will be able to view, hear and experience this outdoor fest between 20 and 22 July.

Viva Afrika Sound and Light will be demonstrating DAS audio sound systems in the outside area. "The systems we intend to demonstrate are the Aero 8A; Aero 12A and Aero 50 line arrays with a new powered, ultra-compact unit ideal for small to medium applications" says Bernard Pienaar. "The Aero 8A was shown at the recent ProLight & Sound show in Frankfurt along with the LX-212A powered companion subwoofer. This opportunity will allow industry players to hear and see the DAS line array systems".



Audiosure will be participating for the first time in the outdoor area. "The world renowned Martin Audio W8LM Mini Line Array (mini because of the size, not the power!) will handle the mid-high array while the bass will come from 4 x WS218X (double 18", 2000w RMS) high performance subs" says John Silver. "The system will be driven by Martin Audio digital amps, designed for them by Powersoft, and managed by the Martin drive rack, custom designed by XTA. We will also be showing the Allen&Heath digital desks (iLive), running the outside area off of the baby in the range, the R72 with a IDR 16 stage box" Audiosure staff will be on hand as well as guests from Martin Audio.



Matrix Sound will have the Alcons Audio LR16 Line Array System on demo together with Matrix Sound directors and staff. "It is one of the few occasions where a potential buyer can hear a number of pro systems in the same environment on the same day" says Trevor Peters. This is highly beneficial when making decisions on which PA to purchase as it allows you to compare systems with the sound fresh in your mind (and in your ears!)".



Stage Audio Works will be showing the d&b audiotechnik (Loudspeakers), Total Fabrications (Roof Structure) and Aoto LED Screens. "Niche market products cannot be sold from a catalogue" says Shaun Xavier, "the final arbiter of democracy for listeners is the human ear and this can only be realised by an outdoor demonstration area.



Surgesound will be demonstrating EAW's new KF 740 series medium format line array with the new double 21inch SB 2001. Powering these units will be Lab Gruppen's award winning new PLM 20000 and 10000 with Lake processing on board. "The outdoor area gives audio professionals, and potential clients the opportunity to experience the PA system in a real world situation" says Managing Director Andrew Rowan who will be in attendance

In order to comply with environmental impact laws, sound levels will be strictly monitored by an external sound consultant.

The diverse programme at Mediatech Africa includes over 600 brands on display, live demonstrations, the latest outside broadcast vehicles, AV technology workshops, live outdoor sound demo's, a technology and production conference including an international speaker line-up and a business matchmaking programme. Visitors will be able to pre-register and be matched to relevant exhibitors. Meetings will then be facilitated between interested parties, allowing exhibitors to engage with visitors on a more personal level.

The expo will showcase the latest products and services in broadcast, film and post production; professional AV, sound, lighting, staging and rigging; DJ and professional music equipment; system integration; animation, new media and web; satellite and signal; computer music and production tools; and musical instrument sectors.

Be sure to checkout www.mediatech.co.za to see the full events schedule and register for free entrance into the expo before 6 July 2011 to avoid paying R50 at the door.