Exhibitions Company news South Africa

Stock your marketer's toolkit at Markex World of Events 2010

In less than three months South Africa will be back to business as usual and soccer, vuvuzelas, makaraba hats and the diski dance will be a distant memory. Marketers will be looking for the next big idea, and Markex World of Events provides the definitive showcase of every kind of tool to stock the proverbial toolkit.

This year's show, taking place from 24 to 26 August at Sandton Convention Centre, will give visitors the opportunity to source everything from promotional gifts and clothing, to retail and signage, flags and banners, exhibition standards, packaging and printing, diaries and clothing, point-of-sale advertising material - every imaginable type of promotion and marketing service and product, all under one roof.

"The show has been enhanced even further this year to ensure that visitors experience not just the vast array of products and services they have come to source, but also educational and informational features that will add value to their business," comments Lynn Chamier, Exhibition Director of Markex World of Events.

These new features include:

  • A 'trade only' section in Hall 1, giving trade buyers the opportunity to view and source products and services in a less public area, offering more personalised, one-on-one interaction. The area will also feature an exclusive coffee shop.
  • The Loerie Awards Travelling Exhibition, an annual roadshow which visits agencies, festivals and institutions around the country and abroad, showcasing the illustrious winners of last year's Loeries.
  • The AdVantage Advertising Village will be returning to once again feature a dedicated interactive area where advertising agencies will visually display all aspects of advertising and branding to the marketplace with open exhibition stands.
  • The Speakers Inc Showcase will feature an interactive village area with a targeted selection of top speakers providing information on their areas of expertise, presentation topics and services.

  • A CMSA Forum for Chartered Marketers on 25 August.

"This year's show will have something to interest marketers in all discipline of marketing, and we believe that the addition of the 'Trade Only' section will enhance the interaction between exhibitors and visitors by giving them a more exclusive environment in which to meet and view products and services," concludes Chamier.

Markex World of Events takes place from 24 to 26 August at Sandton Convention Centre, from 10:00 to 18:00 daily. Visitors can avoid the queues by pre-registering on www.markex.co.za, where you will also find the button to register for access to the 'Trade Only' section. Access for senior students in marketing-related fields of study is restricted to Thursday 26 August and is by prior arrangement with the organisers, by downloading and submitting the application form from the Markex website.

For further information contact Fran Lurie on (011) 835-1565 or . There are still a select number of stands available for companies wishing to book exhibition space.

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