“We will now be giving the bride-to-be something she will keep and use throughout the planning of her special day,” Amanda Cunningham, Wedding Expo owner and MD. “We look forward... to dealing with issues around the big day and beyond.”
The editorial team is made up of Cunningham and Janet Gericke, who will act as publisher and editor respectively. Inspirations will provide articles and information that the bride-to-be is looking for and the editorial team will be looking to exhibitors for editorial content, as well as including more general articles and photographic features.
There will also be opportunities for exhibitors to enhance their presence at Wedding Expo by advertising their company and product in the magazine.
The magazine will be available to the 10 000 expected visitors at Wedding Expo, which will once again be at the Coca-Cola dome in Northgate, 1 – 2 September. Comments Cunningham, “A survey conducted amongst visitors at the May Wedding Expo showed 60% of visitors are brides to be with the balance being made up of the groom to be, friends and family.”
The May show saw an enhanced road poster campaign, the success of which was seen in a 33% increase in visitor numbers over the September 2006 show, according to Cunningham.
