According to Agnes Peters, GM for theinc, national marketing and sales arm for the Independent Newspapers, the quality of paper used to produce newspapers did not appeal to advertisers suitable for the section. “Newspapers are printed on paper that is of a lesser quality and that made it difficult for us to get advertisers.”
Verve Magazine will be targeted at the same core readers as the daily section in The Star: educated, ambitious women, aged 25 - 35, who are looking for guidance in all spheres of life, such as health, careers, food, fashion, as well as mechanisms for coping with macro and personal challenges and balancing work-life pressures. At the same time, they are negotiating all manner of relationships - romantic, platonic, with children, with parents, with friends and with workplace competitors - and want advice on how to make them all better.
The tabloid-size magazine will be edited by Zenaide Jones and content will expand to include articles on personal finance, technology, environment and more.
“We hope that the Verve Magazine will bring considerable added value to all carrier newspapers, as well as to advertisers. Verve is considered the ‘pulsating heart' of The Star. It provides the energy and information to help readers make sense of their lives. They love its lively, beautiful pages and its thought-provoking, compelling articles,” says Jones.
“One of the key features of Verve Magazine will be an Angela Day food page. It is an opportunity for us to bring greater exposure to this very popular Gauteng brand,” she adds.
