Steve Gray, the director of Newspaper Next, will present the day-long strategy session at the news agency Reuters, following the study tour to media companies in the UK. “It's time to make the leap – a mental leap, a leap of vision and leadership – beyond newspaper companies, to a larger, more diverse kind of company,” he says.
The programme will give an overview of the institute's groundbreaking research and testing of new business models for newspapers, and provide concepts, tools and processes to help newspaper companies navigate to a profitable future.
The workshop will discuss the disruptive forces facing the newspaper industry, offer a new way to look at growth opportunities, and provide a process and a structure for testing and assessing those opportunities.
The Newspaper Next seminar will close a Digital Innovations study tour for newspaper executives that will examine the BBC's multimedia operation and innovation strategy, Associated Newspapers Metro multimedia sales and news operation, Nielsen NetRatings online metrics research, Reuters research and development and sales operations, The Telegraph multimedia news and sales operation, and the sales and business units at Independent News & Media and at News International.
Details are available at www.wan-press.org/londontour2008/programme.php. For more information on the study tour, contact Martha L Stone, director of the Shaping the Future of the Newspaper project, at .
