#LunchtimeMarketing: Brand activism is about what you do
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on ebizradio.com, look at what brand activism really means.
Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue.
It's about supporting a cause that aligns with a company's core values, communicating a commitment to creating a positive impact, and putting that commitment into action.
But what is it really about?
