Research shows that a shopper will glance into their trolley every 8 - 10 seconds. Each trolley spends on average 38 minutes within the purchase zone - with trolley users looking down at the trolley once every 8 - 10 seconds (Germany 01.99).
Smart Cart is a patented, large format polypropylene plastic unit which is securely attached to the trolley. The unit carries a UV-treated plastic insert on which marketers can advertise their brand, service or product. The design ensures that the advertising is not scratched or easily removed from the unit, making the brand campaign last throughout the scheduled time.