Subscribe & Follow
Ornico Media Monitoring tracks company coverage trends
This first of its kind tool includes broadcast, print and the Internet and allows marketers and marketing intelligence divisions to evaluate their brand and react to any negative or even positive publicity their brand receives. Ornico can supply this information daily or can alert the client when there is negative publicity. It also allows marketers an upper hand in observing their competitor brands in order to understand the landscape they were competing in.
Ornico ImpacTrac revealed interesting findings in its latest print evaluated on the asset management sector between March 03 - April 04:
They have found that Investec Asset Management has received the most coverage, with 620 articles valued at R2.6 million; 2nd is Old Mutual Asset Management with 475; and 3rd Allan Gray with 354. Their values were R2.17 million and R1.83 million respectively.
ImpacTrac also establish that 50% of Investec and OMAM's values have come from the FM, Sunday Times and the Business Report, whereas Allan Gray gets 56% from FM, Sunday Times and Financial Week. Most articles in the asset management industry were written by Business Day (354), Business Report (314), Sunday Times (305), and Citizen (295).
"A company's branding and consumer image within the editorial field is just as important as it is advertising campaign, any negative publicity can effect the value of the brand," said Oresti Patricios of Ornico Media Information.
ImpacTrac is just another weapon in the growing arsenal of tools that Ornico Media information has for Brand Intelligence.
- [Free report] Financial Brands TikTok Report 2024: Strategies for success15 Oct 11:51
- Ornico Ad Library offers instant access to South Africa’s largest advertising archive25 Sep 10:40
- Ornico releases SA social media landscape report 2024 – now available for download02 Jul 09:42
- SA Social Media Landscape Launch Webinar – 28 June 202425 Jun 10:26
- Ornico unveils financial services insights from 202330 May 11:00