Whether it is out of necessity to create an income when job opportunities are scarce, the desire for increased earnings, the pursuit of career satisfaction or perhaps more flexibility to juggle work and family lives – South African women are embracing entrepreneurship.
However, data shows that businesses run by women might be less likely than those run by men to grow because of a higher fear of business failure.
Lets face it – women are perfectionists who are often their own task masters, demanding exacting standards that can prove to be detrimental to their business.
Natasha Fagri is a young South African entrepreneur who has great experience in the world of women entrepreneurs and the challenges they face.
Fagri, founder of Frost Popsicles, the range of alcoholic popsicles that took South Africa by storm, offers her 5 top tips for female entrepreneurs: