Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Building a relevant brand iconography
For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives.
For the last 10 years we have been building "boutique Pan-African" brands, imbuing our clients' products and services with a sense of national pride, tactically managing internal, external or digital communications, to reflect their unique brand history, trading context and brand objectives.
What we do:
- Increase the equity of companies and brands via valuable brand symbols and content
- Make brand iconography that will be relevant to consumers
- Ensure our clients' brand imagery evokes desire, in line with the precedent set by the world's most desirable brand icons - this applies whether the company is selling FMCG, hardware or software.
- Provide branding which acts as a hedge against "predator" brands.
- A direct consequence of this is the growth and empowerment of local labour and a sense of pride in their contribution to local industry.
- Great brand iconography provides focus among stakeholders and workforces in a company vision or mission
- Great iconography creates Afro-optimism and favourable perceptions of our people and our region
- This iconic approach makes it easy for a company to create a culture and ethos and to express their unique brand via:
- Office décor and retail interiors
- Brand content, newsletters, newspapers, PR, magazines
- Vehicles and livery
- Corporate clothing
- Office décor and retail interiors
We specialise in:
- Development of region-centric brand iconography
- Branded corporate interiors
- Packaging and display that enhances retail, in-store and after-sales user experiences
- Visual and written communication corporate guidelines
- PR, event coverage
- Content publishing and management
Off the Shelf has a proven track record of growing and transforming companies into market leading brands in South Africa and Sub-Saharan Africa. From strategic ideas to tactical repositioning - we provide user experience [UX] and interface design, corporate communications material, content development and reputation management services - which contribute directly to the growth of our clients' company and brand values.
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