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Branding News South Africa

South Africa part of Coca-Cola international celebrations

During the Coca-Cola Company's anniversary celebrations, held this last weekend to celebrate 125 year's of existence, countries around the world benefited through days of service for company associates to serve the local communities where it operates.
South Africa part of Coca-Cola international celebrations
  • The distribution of a series of commemorative postcards from associates in Brazil to communicate optimism and sharing happiness.
  • The kick-off of a series of sustainability initiatives in Kenya, including the launch of a Kenya Red Cross water partnership.
  • The opening of a World of Coca-Cola exhibition in Russia, featuring elements of the company's history.
  • Grants for community initiatives that align with "Live for A Difference" priorities in South Africa.
  • The launch of Vietnam's Live Positively sustainability program.
  • Sponsorship of the Harare International Festival of Arts in Zimbabwe, bringing together more than 140 artists from around the globe and more than one thousand local artists.

The South African grants total R1.25 million for initiatives that align with the company's Live for A Difference sustainability priorities: water stewardship, recycling, entrepreneurship, HIV/Aids and nutrition and wellbeing.

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