Branding News South Africa

Fast & Furious cars get South African makeover

The fifth film in the Fast & Furious series, due out in 2011, features KwaZulu-Natal based paint manufacturer, ChemSpec as the 'makeup artists' for the cars. The company's Metalux automotive paint range provided the high quality, quick dry finish to the more than 70 cars used in the film.
Strath Wood, ChemSpec's chief executive
Strath Wood, ChemSpec's chief executive
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ChemSpec chief executive Strath Wood said the selection had been a welcome coup at a time when the company is expanding aggressively into the lucrative North American market. The news closely follows the announcement Force Five Racing, one of the world's biggest kit car component manufacturers, had chosen it as its official paint supplier.

"In The Fast and the Furious, the cars are just as much the stars as the actors. Film audiences expect the cars to look stunning and with each new instalment, their expectations are higher," said Wood.

The production team was looking for a paint brand that would provide high quality at a competitive price. With the pressures of filming, a fast drying time was also important - if a featured vehicle is damaged in a stunt, it is vital to repair it and get it back in front of the cameras as soon as possible.

Some of the most spectacular action scenes were filmed in Puerto Rico over the past few months. Colours of the vehicles varied from exclusive models dating back several years to upcoming car colours due for launch in 2011.

The production team was so satisfied with the paint's performance in Puerto Rico that the system was taken to Atlanta for the next stage of filming.

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