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Branding News South Africa

Car manufacturer rebrands

Following the sale of its Chrysler partner to an American company earlier this year, DaimlerChrysler South Africa has now formally changed its name to Mercedes-Benz South Africa, in line with similar changes to other subsidiaries worldwide.

As from Monday, 10 December 2007, the company will trade under the name Mercedes-Benz South Africa.

Chairman of the local company Dr Hansgeorg Niefer says, “This name stands for a company with solid roots in South Africa and a strong tradition stretching over 53 years. This name change in no way affects our present contracts and undertakings. It is ‘business as usual', with a fresh focus and renewed energy.”

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