I work and play in Parktown North.
Other than being second only to Andy Rice in height…
I am the founder of Chillibush, which I sold in 2014; author of the bestselling marketing book, From Witblits to Vuvuzelas, Marketing in the new South Africa; former businesswoman of the year; and new owner of the Integrated Marketing Conference (IMC).
I’ve loved it, warts and all, so far! Thankfully I was ignorant enough in 1998 to think I could start my own agency, so Chillibush was born out of a suburban garage – not sure I would have the courage to do it all again.
The 18 years of running the agency were fantastic – we achieved wonderful things and I was very proud of the team and the work we did.I sold it in 2014. I then spent some time with my young children, started a charity and launched Afterburn, a purpose-driven marketing consultancy. In 2017 I purchased the IMC and have very exciting plans, starting with the Nedbank IMC Conference in March 2019.
My ten-year-old twins, James and Grace. My garden. Good, crisp communication. Not feeling guilty about not exercising any more.
The passion, especially of the youngsters.
Missioning with kids, then to the office and touching base with the team and doing admin. Then, anything could happen. Whatever it is, it involves enormous amounts of caffeine!
Curiosity. Enthusiasm.
9. What are you working on right now?
The 2019 Nedbank IMC Conference.
ROI is a big one for me, as well as bottom line and naked marketing.
I combined these into the theme for the conference, in fact: “Marketing gets naked. It’s about the bottom line.”
When I am with inspiring people.
Delegation.
Phobe, I’m afraid.
Lots of boring family pics. Even videos of my dog. Skande!
Work hard. Focus on client service, irrespective of what you actually do in the industry.
Simple as that. You can email Hefer on moc.ecnerefnoccmi@elad and click here for more on the IMC Conference, taking place on 14 March at Fox Junction, Newtown. Follow the IMC Conference on LinkedIn, Twitter, Facebook and Instagram for the latest updates.
*Interviewed by Leigh Andrews.