The potential economic impact of hosting the Rugby World Cup in 2023

©Oleksii Sidorov via 123RF

At the South African Government’s insistence, the report was independently verified before it provided the financial guarantees to underwrite the bid.

Direct, indirect and induced impact

Other highlights from the report show that hosting the tournament will generate R11bn in direct spend in South Africa and R1.4bn in tax revenue. Low-income households will benefit by an amount of R5.7bn.

In conducting the assessment, Grant Thornton’s team carried out numerous interviews and surveys to determine the costs of hosting the tournament. Other data that was scrutinised included economic impact studies from previous Rugby World Cup events, rugby tournaments and internationals held in South Africa as well as other large sports events hosted here in the past.

The results are expressed as direct, indirect and induced impact. For example, direct impact will be the amount that a guest pays for a hotel room. Indirect impact is what the hotel spends buying food for guests during the tournament, while induced impact will be the amounts that the hotel’s employees spend in local shops as a result of their employment with the hotel.

Economic impact for host cities

An important consideration is that the economic impact will be shared across the seven host cities. With the most matches and the final, Johannesburg will benefit by an amount of R10bn with 14,102 jobs created or sustained. The contribution to Cape Town’s GDP will be R5.2bn with 7,304 jobs.

The economic impact for the remaining five host cities – Durban, Tshwane, Bloemfontein, Nelson Mandela Bay and Mbombela - is between R1.4 and R4.5bn.

Intangible benefits

In addition to the tangible economic impact, the report also lists a number of intangible benefits that will accrue to the country. These include enhancing South Africa’s international profile, increased tourism before and after the tournament and the cohesion and national pride that results from hosting a major international sporting event.

Notably, the report states that no additional stadia will need to be built and that successfully hosting the event will generate interest to host other global events in South Africa in future.

The report concludes: “The resulting economic impact assessment shows that the 2023 Rugby World Cup will provide significant economic benefits to the local economy in respect of jobs sustained, gross geographic product and taxation.”