Putting the Multichoice decline in context
Lindsey Schutters
Mxit Brand Index: 31 May 2013
The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 31 May 2013.
Top 20 South African brands on Mxit on 31 May 2013
| Position | Brand | Last month's position | Number of subscribers |
| 1 | SuperSport | 1 | 1,878,600 (up) |
| 2 | 24.com | 2 | 1,330,687 (down) |
| 3 | Sterkinekor | 3 | 624,906 (up) |
| 4 | MNet | 4 | 504,919 (up) |
| 5 | Spar | 5 | 488,441 (up) |
| 6 | Cell C | 6 | 460,001 (down) |
| 7 | Nike Football | 7 | 441,534 (up) |
| 8 | Kickoff | 8 | 398,367 (up) |
| 9 | Goodhope FM | 9 | 382,522 (up) |
| 10 | 1Life | 12 | 355,869 (up) |
| 11 | Samsung | 10 | 354,015 (down) |
| 12 | Nokia | 11 | 350,378 (up) |
| 13 | FNB | 13 | 346,783 (up) |
| 14 | 8ta | 14 | 323,172 (down) |
| 15 | Standard Bank | 15 | 317,977 (down) |
| 16 | Red Bull | 16 | 316,656 (up) |
| 17 | Adidas | 17 | 300,672 (up) |
| 18 | Mr Video | 19 | 270,799 (up) |
| 19 | NuMetro | 18 | 266,490 (up) |
| 20 | KFC | 20 | 256,828 (up) |
Top brands
Top mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: Spar
Criteria
When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
- Working app with updated information
- Real world brand that exists outside of the Mxit ecosystem
- No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
- No individual celebrities such as Romy Titus, Riaad Moosa, etc.
- No chat rooms
Analysis: Very little movement in May
There was very little movement this month with most brands' positions remaining unchanged. The only significant move was 1Life, which added 9000 new subscribers to the app and moved into the number 10 slot. Supersport's number one position was further entrenched as another 30,000 users added this app to their contacts roster.
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