Putting the Multichoice decline in context
Lindsey Schutters
Mxit Brand Index: 30 April 2013
The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 30 April 2013.
Top 20 South African brands on Mxit on 30 April 2013
| Position | Brand | Last month's position | Number of subscribers |
|---|---|---|---|
| 1 | Supersport | 1 | 1 848 350 |
| 2 | 24.com | 2 | 1 330 968 |
| 3 | Sterkinekor | 3 | 620 305 |
| 4 | MNet | 4 | 504 171 |
| 5 | Spar | 7 | 477 193 |
| 6 | Cell C | 5 | 460 690 |
| 7 | Nike Football | 6 | 440 680 |
| 8 | Kickoff | 8 | 387 106 |
| 9 | Goodhope FM | 9 | 373 339 |
| 10 | Samsung | * | 357 065 |
| 11 | Nokia | 10 | 349 928 |
| 12 | 1Life | 12 | 346 697 |
| 13 | FNB | 14 | 335 728 |
| 14 | 8ta | 11 | 325 717 |
| 15 | Standard Bank | 13 | 318 395 |
| 16 | Redbull | 16 | 305 668 |
| 17 | Adidas | 15 | 300 369 |
| 18 | Numetro | 17 | 263 810 |
| 19 | Mr Video | 18 | 262 262 |
| 20 | KFC | 19 | 253 701 |
- Top mobile brand: Cell C
- Top banking brand: FNB
- Top financial services brand: 1life
- Top sporting brand: Nike Football
- Top media brand: SuperSport
- Top retail brand: Spar
Criteria
When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
- Working app with updated information
- Real world brand that exists outside of the Mxit ecosystem
- No games and services based apps such as MxPix, JudgeMe, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
- No individual celebrities such as Romy Titus, Riaad Moosa, etc.
- No chat rooms
Analysis: Big movers in banking and retail this month
There was some significant movement in April. FNB has taken the number one banking brand slot from Standard Bank after increasing its numbers by 20,000. Spar retained its number one retail brand slot while adding an additional 50,000 subscribers on the back of their 'Celebrating 50 years' promotion.
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