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Mobile News South Africa

Nokia designs a lifestyle collection

Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in the L'Amour Collection offers a mix of contrasts, infusing cultural and ethnic influences with touches of the unexpected.

Alastair Curtis, Vice President of Design at Nokia's Mobile Phones division, says: "For many consumers, the mobile phone has truly become an extension of their personal style - it is a fashion statement as well as an advanced communications device.

"Every detail of these products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L'Amour Collection."

In the design and development of the L'Amour Collection, Nokia's Design team looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration.

The estimated retail price of the Nokia 7380 is €500, excluding taxes and subsidies. The Nokia 7370 retails for €300 and the Nokia 7360 around €200. All three are expected to be available in the first quarter of 2006.

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