Thinking Mobile achieves objectives

A few interesting statistics illustrate the impact of the 2011 event. Most interesting is that 97% of the delegates came from agencies and brands, making the composition of attendees unique for events around mobile. This did not go unnoticed by conference speakers. "This is an interesting experience, a completely different crowd to what I am used to meeting at such events" said Informa Senior Strategist Thecla Mbongue.

The organizers' vision for Thinking Mobile™ is to attract an audience that recognizes relevance in the marketing opportunities rather than the technology offered by mobile phones. This has been achieved with 92% of event attendees declaring that their companies plan to run a mobile campaign in 2011. Interestingly however only 44% have budgeted for such campaigns, which indicates that mobile has yet to be taken seriously in South Africa.

Asked about the three most important event components, delegates rated 'content' above 'workshops and networking'. The 'Exhibition' came in third, probably because delegates thought the quality of exhibition stands 'good' but their variety 'average'. This definitely presents an opportunity for the industry to be visible to its potential clients on a much larger scale.

The overwhelming majority of delegates rated the length of the conference 'just right'. They also rated the events' variety of topics, location and last but not least catering between 'good' and 'very good'.

Conference co-organizer Lauretta Ngakane takes a positive look towards 2012: "Our research among attendees, which was conducted by IML, clearly shows that we are on the right track. We also know from one-on-one conversations that attendees were able to generate leads and business from the event. This is exactly what the Thinking Mobile™ platform is all about. We have started working on Thinking Mobile™ 2012 and will utilize all available feedback and data in order to grow the event into an even stronger platform for mobile marketers and brands".

Visit the official event website at http://thinking-mobile.com for further 2012 event updates, speaker presentation and mobile marketing know how.