On-bill payment for mobile content in SA

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Danette Breitenbach

Bango announced recently that it is now processing on-bill payments in South Africa, which is one of the top five countries in Bango's mobile web surfing chart and which has over 42 million mobile subscribers and a mobile penetration rate of between 85 - 90% of the population.

"Just as the UK has done, South Africa is embracing off-portal and understands the importance of having an open model," explained Anil Malhotra, SVP alliances and marketing. "We have direct WAP billing with the leading South African operators, MTN and Vodafone ZA [sic], to help grow their off-portal services and make it easier for consumers in this top mobile market to pay for mobile content."

The new on-bill payment available in SA gives consumers a simple mobile web-based payment flow, with payment through a single click to their phone bill to deliver the best conversion, payout rates, security and customer satisfaction.

Included in the Bango payment service is the Bango Analytics tool, which collects data about mobile web visitors - where traffic is coming from, the network and handset. Using Bango user ID technology, it can also identify unique visitors and reliably distinguish between new and repeat visitors.

Bango has offices in the US, UK, Spain and Germany, and is quoted on the London Stock Exchange. For more information, go to www.bango.com, www.bango.com/payment and www.bango.com/analytics.