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2019 MMA SA Smarties winners announced!
![Yonder did extremely well being the first South African agency to win in the EMEA categories. Image supplied.](https://biz-file.com/c/1910/524168-700x364.jpg?2)
Significant step forward
Of the entrants, Digitas Liquorice was the most awarded agency of the evening, scooping seven Smarties including the coveted Agency of the Year Award.
Of their wins, Brian Carter, Digitas Liquorice’s executive director says, “Each year the standard of work entered into the MMA’s Smarties increases. This year we entered work that was a significant step forward from our previous entries and that pushed the boundaries in the respective categories.
Our mobile work aims to be go above and beyond best practice into a space where we are first in market with new technology. Mobile technology is constantly developing and evolving. Being agile helps us to creatively harness this technology as it comes online. Seeing opportunities to exploit new mobile technologies has been the key to our success in this area.”
Pushing the digital boundaries
But it was Yonder Media’s win that was the big story of the evening. The agency took home five Golds across SA and EMEA regions – including the Best in Show EMEA for their Otees Mobile Game campaign. This means that their campaign came out trumps among all the EMEA entrants across the region, outperforming entrants from Turkey, UK and Spain.
“Yonder Media is honoured to be recognised on a global level for our development, media and creative skills. To be shortlisted for two Smarties X Awards, nine Smarties EMEA Awards and six Smarties South Africa Awards in competition with some of the world’s finest brands and agencies has proven to us that our goal to continually push the digital boundaries for our clients is leading us down the path of the future,” comments Rick Joubert, Yonder’s CEO.
Picking up the Best in Show across the EMEA Region is a first for a South African agency, and a great achievement for mobile marketing in this country, says Sarah Utermark, The Mobile Marketing Association’s country director. “The standard of work across all the entries was exceptional, I can really see how mobile is becoming the main meal and not just the side order. It’s also really encouraging to see such a broad range of brands enter this year, and we want to congratulate all the winners.”
Here are all of this year’s 2019 Smarties winners:
Mobile Social | |||
GOLD | Delicious Surprise | Hellmans Mayonnaise | Digitas Liquorice |
SILVER | Smashing Social | RocoMamas | Retroviral |
BRONZE | LegalWise 16 Days of Activism | LegalWise | Yonder Media |
Mobile Video – Stock footage & EMEA | |||
EMEA GOLD | LegalWise 16 Days of Activism | LegalWise | Yonder Media |
SILVER | LegalWise 16 Days of Activism | LegalWise | Yonder Media |
BRONZE | McCafe 360 Glam Cam | McDonald’s South Africa | MCD Digital |
BRONZE | AdColony Samsung Mobile S9 | Samsung Mobile South Africa | AdColony & Zenith Media |
Mobile Audio – Stock Footage & EMEA | |||
SILVER | Liberty Live | Liberty | Retroviral and Faith & Fear |
Mobile Search – Stock Footage & EMEA | |||
BRONZE | #TheBestDick | Retroviral | Retroviral |
Mobile Native – Stock Footage & EMEA | |||
EMEA SILVER | LegalWise 16 Days of Activism | LegalWise | Yonder Media |
Mobile Payment – Stock Footage & EMEA | |||
BRONZE | Fresh Take | Miller Genuine Draft | JustPalm |
Mobile App – Stock Footage & EMEA | |||
GOLD | I See A New Perspective | Scottish Leader | Digitas Liquorice |
GOLD | Goodness Calendar | Knorr | Digitas Liquorice |
SILVER | Takeaway Takeover | Knorr | Digitas Liquorice |
Mobile Gaming, Gamification, E-Sports | |||
GOLD EMEA | Otees Mobile Game | Otees | Yonder Media |
GOLD | Otees Mobile Game | Otees | Yonder Media |
BRONZE | Carling Black Label | Vizeum | FutureTech Media/ Vizeum |
Cross Mobile Integration | |||
GOLD | The Mega Mash-Up | Tinkies | Hello Square |
GOLD | Unclean Catalogue | Cleanipedia.com | Digitas Liquorice |
Lead Generation | |||
SILVER | BOTTLES x Heineken Alcohol Delivery Campaign | Heineken | Red Star – Powered by Dentsu Aegis & BOTTLES – the Alcohol Delivery App |
BRONZE | KFC Africa CRM Rewards Solution | KFC | Yonder Media |
BRONZE | DGB Saints Wines – Pick Your Saint | Saints Wines | SilverstoneCIS |
Innovation | |||
SILVER | Takeaway Takeover | Knorr | Digitas Liquorice |
SILVER | Back To School | Nespray | JustPalm |
BRONZE | Axe Level Up | Axe | Gorilla |
Cross Media | |||
GOLD | #BiogenJourney | Biogen | Retroactive |
SILVER | Zinger Chutney Burger | KFC | Mindshare |
BRONZE | KFC Kentucky Bucket TV Sync | KFC | Mindshare |
BRONZE | Wine Like A Baller | Pepsi Max | Mark1 |
Relationship Building - CRM | |||
SILVER | The McDonald’s App | McDonald’s South Africa | McDonald’s South Africa |
SILVER | KFC Africa CRM Rewards Solution | KFC | Yonder Media |
EMEA SILVER | KFC Africa CRM Rewards Solution | KFC | Yonder Media |
Location Based Services | |||
BRONZE | VisitAbility | VisitAbility | Vicinity Media |
BRONZE | BOTTLES x Heineken Alcohol Delivery Campaign | Heineken | Red Star – Powered by Dentsu Aegis & BOTTLES – the Alcohol Delivery App |
Social Impact/ Not For Profit | |||
BRONZE | 141 Water | Pernod Ricard | Machine a Division of MMS Communications SA (Pty)Ltd |
BRONZE | Don’t take a life before it has begun | Road Accident Fund | Mark1 |
Product Launch | |||
EMEA GOLD | Otees Mobile Game | Otees | Yonder Media |
SILVER | The Mega Mash-Up | Tinkies | Hello Square |
SILVER | Otees Mobile Game | Otees | Yonder Media |
BRONZE | The Happy Meal Readers | McDonalds South Africa | McDonald’s South Africa |
BRONZE | KFC Dunked Burger | KFC | Mindshare |
Brand Awareness | |||
GOLD | The Mega Mash-Up | Tinkies | Hello Square |
SILVER | #BiogenJourney | Biogen | Retroactive |
EMEA SILVER | KFC Dunked Burger | KFC | Mindshare |
BRONZE | KFC Dunked Burger | KFC | Mindshare |
Best In Show - EMEA | |||
GOLD EMEA | Otees Mobile Game | Otees | Yonder Media |
Best In Show | |||
SA GOLD | Goodness Calendar | Knorr | Digitas Liquorice |
Marketer of the Year
Unilever (SA GOLD)
Agency of the Year
Digitas Liquorice (SA GOLD)
Agency of the Future - One to watch
Hello Square (SA GOLD)
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