Evolution of BlackBerry Enterprise Partner Program

According to analyst firm Canalys, channel partners currently see themselves in a state of transformation with security, mobility and managed services as some of the drivers for increased profitability. By enhancing the partner program on several levels, BlackBerry will help partners build new capabilities around the multi-OS EMM platform.

The renewed program will include an integrated and simplified pricing structure along with enhanced partner discounts through deal registration. Solutions providers that want to mobilise their own business by showcasing Good Secure EMM Suites to customers are supported with discounted licenses from BlackBerry.

“The renewed Enterprise Partner Program for solutions providers will enable our partners to capture the rich consulting, professional services, and support and software lifecycle management opportunities created in their move to mobile business,” said Richard McLeod, VP global channels at BlackBerry. “The company aims to help partners grow their business by empowering them to increase their value and improve competitive differentiation through building and developing intellectual property and personalised value-added services around our comprehensive multi-OS EMM platform.”

The company can also work closely with its partners to collect feedback and input on various topics such as in-market products, its emerging technology roadmap and go-to-market approach to create more sales opportunities for its partners.

The new Good Secure EMM Suites provide partners with a recurring, subscription revenue model and a progressive packaging that delivers a customer life cycle growth opportunity, as businesses continue to embrace secure mobility and productivity. Customers can leverage simple and flexible options to deploy industry-leading security across devices, apps, content and data. These tailored mobility suites meet the current and future needs of businesses of any size through a single integrated offering of BES12, Good Dynamics and WatchDox.

The Enterprise Partner Program for solution providers is split into three distinct tiers (Authorized, Gold and Platinum) that reflect the evolution happening within today’s mobile environment. Each tier provides different benefits based on a partner’s level of commitment. The more committed partners are, the more access to specialisation, competencies and tools are being made available. This gives partners the right competitive advantage in the market.