What Google organises, wireless enables

We like to think that as more and more South Africans get Internet access, we will see the same type of idea explosion as South Africans turn the web into their own money maker. Not only this, even Joe Average will find his life infinitely empowered through the opportunities and services the web offers. This will be the second generation Internet revolution, made possible of course by wireless broadband.

Ubiquitous search engine

One of the biggest and most successful of the first dotcoms is the ubiquitous Google – the search engine that organises the web’s billions of pages into useful answers to users’ questions. For many, it is difficult to conceptualise what the Internet is without Google. While we are lagging behind the West in making the Internet truly our own, we are perhaps fortunate in that the real work has, in a sense, been done.

Today, thousands of South Africans logging on for the first time find a universe ordered and organised in a myriad of ways. Anyone looking to find food, education, leisure, support and information can use the search engine to call up literally millions of options, or narrow the search down to country, city, suburb, even street.

All that remains for the second generation user is to carve out his niche in cyberspace. The best part is that technology has evolved so that even people in the most remote parts of the country are included - no copper wires needed to connect to a world of limitless potential for self improvement and economic empowerment.

Liberate communications

Our mission statement is nothing less than to liberate data communications so that no one need be excluded from this second generation revolution. Within 48 hours of a call you’ll be able to set up your wireless broadband in half an hour, and hey presto, the world is your oyster. Until South Africans make that call, the shell remains firmly shut.

Wireless broadband is for the masses: unlimited by expensive cabling and labour intensive set up, it bypasses the massive infrastructures needed by less efficient forms of broadband. It all translates into a better quality of life as competition on the Web grows and goods and services become more refined and affordable, the beauty of the only truly free market.

iBurst, like Google, is putting the end user first, looking at the needs of the everyman and finding newer and smarter ways of satisfying those needs. Google did it by focusing on building a search engine with the sole purpose of combing the web for the most relevant and precise results. It has never sacrificed the integrity of its results by allowing advertisers to pay more and bias their results.

At iBurst, we’re using the latest in wireless technology so that the splash made by that first revolution is felt in an ever-widening circle of a ripple effect. It’s the key to making sure that this country no longer has to miss out on the opportunities the Web has created, and the chance to make a splash of our very own.