Mobile app helps brands 'see' inside their markets

Amanda Reekie, founder of ovatoyou says, "mobile has proven its mettle in education, health, entrepreneurship and connectivity, to name but a few. And it's doing the same for research via smartphones. With an estimated 17-million in South Africa, its potential is staggering."

Consumer research

The core advantage of a smartphone research app, says Reekie, is that it is quick, instant and affordable. It also allows a panel of consumers who keep the app live on their phones to share their opinions visually by uploading photographs.

"This adds a new dimension to traditional research as we're now able to 'see' what people think. So for instance, if a FMCG brand wants to know what a family eats for dinner Monday to Friday, an ovatoyou user simply takes a photo of their meal and shares it on the platform. This provides invaluable data in a snapshot.

"Once downloaded, the app is an intuitive experience that allows brands to ask users up to 25 open or closed-ended questions. It also allows users to rate an experience on a sliding scale of one to five," Reekie explains.

And while users are invited to share their views on a diversity of topics - they are also incentivised in cash, vouchers or e-Wallet cash.

To download ovatoyou, visit the BlackBerry, iOS or Android app store or go to www.ovatoyou.co.za to find out more.