Craige Fleischer to head up Samsung's mobile communications

New head of Mobile Communications for Samsung Electronics South Africa, Craige Fleischer.

"Having worked in the local telecommunications and business retail sector for over 10 years, he brings a wealth of knowledge and insight into the dynamics and strategies required to ensure that the division continues to follow the global trend of becoming a market leader. I look forward to his positive contribution to our business in reaching our core objectives," says Deon Liebenberg, MD of Samsung Electronics South Africa.

"As a leader in consumer electronics in South Africa, the business has a brand and product portfolio that is growing year-on-year," adds Fleischer. "This, together with the innovation the market is witnessing around its mobile products, has ensured that its offering for both the consumer and business sector is very compelling and competitive and is sure to encourage consumers to be inspired by the future direction of technology. I am very excited to have joined this dynamic business and look forward to not only promoting our business growth and driving the brand to new and exciting heights, but also meeting consumer demands and expectations to deliver on our promise of being the best loved brand in Africa."

Before joining Samsung in October 2011, he was regional director Southern Africa for Research in Motion.