The Glenlivet hits the number one spot

The Glenlivet has had a pioneering spirit since it became the first licensed distillery in the Livet valley in 1824, which is demonstrated today through innovative new expressions, engaging marketing campaigns and the online community for brand fans, The Guardians of The Glenlivet. Releases such as The Glenlivet Alpha in 2014 reinforce The Glenlivet's position as the original single malt that has set the standard for the quality and craftsmanship that has come to define the Speyside style of whisky.

Through its commitment to innovation, The Glenlivet has both delivered recruitment into the single malt category and attracted Scotch connoisseurs to the brand; The Glenlivet has been the largest contributor to the growth of the sector globally in the past five years (IWSR 2014) and in September 2014, the brand passed the one million cases per annum milestone.

Phenomenal five years

Laurent Lacassagne, Chairman and CEO of Chivas Brothers, commented: "The past five years have been phenomenal for The Glenlivet. The brand has grown consistently, with value ahead of volume, because we have listened to what whisky fans are looking for when considering a dram. In response to consumer demand we are delivering ever more innovative styles of whisky and more engagement. The Glenlivet has proudly led the category on these fronts and I am honoured to add leadership in volume sales to this list of achievements.

"As we look to the future, we will continue to broaden The Glenlivet range and to drive consumer engagement further, while keeping the legacy of George Smith's commitment to quality and craftsmanship alive. We will also continue to invest in The Glenlivet Distillery, increasing capacity to meet future demand and to maintain the same high level of standards for which our whiskies are renowned."