Sunfoil is SA's favourite cooking oil

This is the sixth year that Ask Afrika/TGI has identified South Africa's top brands in 19 sectors and 164 different categories. More than 15,000 South African consumers were surveyed across the age, income, race and language spectrum. They were asked which brands are used most loyally and which unite the country as a nation; Sunfoil was rated number one in the cooking oil category.

"We are proud to be part of this illustrious group of Icon Brand Awards category winners,' said Shoaib Moosa, Sales and Marketing Director of Willowton Group. 'These annual awards have become a highly regarded benchmark for South African brands and it is rewarding to have independent endorsement that Sunfoil has grown to become the country's top-rated cooking oil brand.

"This is testament to the quality found within every bottle of Sunfoil, triple refined, pure sunflower oil and its uniqueness as a brand, further enhancing its status as a family favourite when it comes to cooking amongst households countrywide.

"The Willowton Group has been assertively marketing the Sunfoil brand over the past few years, including sponsoring South African cricket at all levels. We believe this has been another factor that has contributed to it becoming the brand of choice for increasing number of South African consumers."

The Ask Afrika/TGI survey is the largest of its kind in South Africa, representing over 23.3 million adult South African consumers.