Putting the Multichoice decline in context
Lindsey Schutters
Street campaign encourages Joburgers to be more
Small images of love, hope and joy were painted onto the streets of Braamfontein, Newtown, Melville and Maboneng, all using the word 'more', as part of the 'Be More', a feel good, creative campaign by Authentic Creatives and Soot PDC, which aims to inspire Jozi citizens in simple ways.
No professional graphic artists were needed for execution - all it took was spray-paint and stencils. The campaign is not tied to any product or selling anything to the audience.
The creatives behind it just want to remind people to be human again. News headlines, marketing and advertising push us to forget what it is to be human without attachment to any material object. So the creatives hit the streets to inspire free.
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