Focusing on its PrimePlan, PrimeCreate and PrimeTrack services, the competition encouraged participation and involvement from different individuals within the communication industry.
To stand a chance to win one of three Cuppucino/Espresso machines, entrants were required to answer a series of questions relating to the services and research tools offered by Primedia Outdoor, interspersed with other quiz questions.
Primedia Outdoor marketing manager Dashni Naidu says: "We wanted to communicate our services to the communication industry on an interactive and enjoyable platform. This competition communication is in synergy with our PrimeLink services campaign, which has been flighting since early this year. We chose the Cuppucino and Espresso machines as prizes to tie in with winter, giving away a useful item that would benefit entrants."
