Provantage launches Mobilites
Provantage Out of Home Media has launched Mobilites™ - a fleet of new, internally illuminated mobile billboards. A great alternative to the traditional static billboard, Mobilites™ are an exciting new way of reaching a variety of target audiences.
The benefits of this new out of home medium are many, but the key benefit is their mobility - Mobilites™ travel constantly and cover areas where out of home advertising is limited and where traditional billboard stock is not available.
Provantage's Mobilites™ operate 6 days a week, Monday to Saturday, from 6h00 to 22h00. Each vehicle travels up to 200km per day. Provantage also offers a database of preloaded high traffic routes and parking areas throughout Cape Town, Durban and Johannesburg in line with bylaw parameters. Moreover, to suitclient needs and objectives, routes and locations can be custom-made.
"Client needs are constantly evolving and we pride ourselves in always offering solutions that are fresh, exciting and innovative in the out of home landscape. We are proud to offer Mobilites™ as part of our ever-growing portfolio," says Jacques du Preez, MD of Provantage Out of home Media.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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