Outdoor media types can be categorized according to the primary target audience to which each individual format communicates and includes the following major groups as well as their predominant target audiences and key benefits:
Include both internal and external sites targeting an affluent audience of corporate decision makers within LSM groups 8 – 10.
Airport Spectaculars are situated on the major routes into and out of the airports property ensuring maximum visibility from a constant stream of cars throughout the day.
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Wall mounted multifaces are situated in strategic locations with high traffic volumes targeting a captive audience for extended periods of time.
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Situated in the Domestic Arrivals Terminal 3 on all Luggage Carousels, Plasma Screens offer high quality, full motion images in solus positions, providing blanket coverage of the arrivals hall.
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Large format, illuminated structures on major freeways/roads in metropolitan areas, targeting LSM groups 6 - 10. Spectacular signs dominate the environment on major highways and arterials, creating tremendous impact for a Brand, 24 hours a day.
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Scrolling Spectaculars combine the impact of Spectacular Billboards with the movement of scrolling units, which has been proven to increase the levels of noting and reduce site fatigue
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The Mini-Spec is a hybrid Outdoor format, incorporating a 2m x 4m internally illuminated Rigiflex structure located on Taxi lay-bys on main arterials in Johannesburg. The unit combines the impact of a Spectacular with the frequency of Shelter Advertising, thus offering high impact, high frequency, and excellent cost-effectiveness.
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Comprise freestanding or on-premise billboards, located at high density points of convergence in rural, peri-urban, and urban township areas, targeting the emerging market within LSM groups 1 – 6. This sector of the outdoor market includes the following formats:
"Prime Position" Township Spectaculars extend the "Freeway Spectacular" concept into primary areas of convergence in the 'emerging market', in order to obtain dominant impact, combined with effective coverage.
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By capitalising on the advantages of the portrait format, 6m x 4m Billboards deliver high impact, cost-effective coverage in primary urban and peri-urban areas. Located at high traffic convergence points, these flexface structures break through all clutter prevalent in these areas.
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96 Sheet Billboard deliver high impact in urban and peri-urban areas, allowing long-term brand presence and delivering high frequency.
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48 Sheet billboards offer the versatility of high impact as well as broad coverage in primary as well as secondary peri-urban and rural areas
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Consumer Ads are targeted at pedestrians in high-density points of convergence or transit such as shopping centres and taxi ranks. Pedestrians in transit have ample time to comprehend the message in comparison to vehicles passing a roadside billboard, thus offering relatively high impact as well as high frequency.
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Store Facias are "Mini billboards" located on major trading stores in peri-urban and rural areas, dominating the local environment with additional exposure to passing traffic, thus affirming to local consumers that the brand is available and on sale.
Key Attributes
Encompasses curb-side, eye-level advertising displays, impacting pedestrian and vehicular traffic on primary routes in all major metropolitan centres. Shelter Advertising is one of the only media types with access to upper LSM suburbs, providing highly cost effective, targeted coverage of LSM groups 7 - 10 nationally.
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