"The simple message, carried by a strong visual, is that taking part in an auction is as easy as raising your hand and the intent is to attract ever greater numbers to our vehicle auctions," says PVA's Roy Lazarus. "The choice of position for the banner on the side of our End Street warehouse means it has extremely high exposure to many passing motorists every day and, at 215 by 15 meters in size, it's unmissable."