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Coca-Cola IRT bus advertising in Cape Town
Coca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City.
Provantage Out of Home Media were contracted by Coca-Cola to brand the entire fleet, consisting of 43 brand new busses over the World Cup period. The IRT busses were a primary transport mode for football fans in Cape Town and delivered fantastic exposure for Coca-Cola in a city with limited outdoor opportunities.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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